Nova Forma.
A lighting atelier imagined through objects, materials and movement. A new identity, a cobalt palette and a website where a photograph continues the story from one section into the next.
A self-initiated portfolio concept with no real client. Products and spaces are imagined; the imagery was generated for the project.
- Format
- Self-initiated concept
- Who it's for
- Lighting atelier
- Scope
- Identity, imagery, website design and development
- Year
- 2026
An object becomes an atmosphere.
The aim was to express light through the feeling of a space. Two objects, Orbita and Plisé, define the brand language: a circle, a fold, opal glass and brushed aluminium.
From the opening and collection to materials, process, atelier and archive, each section reveals another layer of the same story.
An identity shaped by materials.
An orbital mark, a contrast of serif and grotesque type, and three core tones. Cobalt gives depth, the mineral background gives room to read, and pale citrus carries the light of the collection.
Scrolling connects the sections.
The opening photograph moves into the collection. Then the object grows into material, a light disc becomes a link, and a circle leads into the process diagram. Eight transitions share elements between sections and follow the scroll in both directions.
Large letters, tight photographic crops and changes of scale create a rhythm. Movement guides the eye through the content, all the way to the closing invitation to talk.
Experience the website in motion ↗
The same story on your phone.
On mobile the composition changes while the story stays connected. Scrolling follows natural touch; with reduced motion enabled, the content gets a calm, static presentation. The website is available in Bosnian and English.
References and origins
Starting codebase: mqrijqm/nova-forma. Visual references: THE SHIFT and the photographic rhythm of the project Sarto. Nova Forma develops its own identity, content, imagery and connected animations.