Golden Standard
Three markets. The whole project. One delivery partner: Blink. We are the official technology partner and sole delivery partner for the entire creative and digital scope: strategy, identity, packaging, content, public website, B2B platform, Academy, Certified, CMS, integrations and infrastructure.
- Client
- Golden Standard
- Markets
- BiH · Croatia · Montenegro
- Scope
- Complete brand and digital system
- Programme
- Interreg VI-A IPA · EmBRACE
- From
- July 2026.
Milk as standard, not as an add-on.
The coffee world has spent decades perfecting the bean, the roast and the extraction. Golden Standard brings the same care to milk: its own barista formulas, machines that make hot and cold microfoam straight from the unit, water filtration, equipment care and team training. It's all one system provided to the venue, and in return the venue keeps the agreed standard and carries the Certified mark.
The brand enters three markets at once. That's why everything we build must work on the Bosnian, Croatian and Montenegrin markets, with three currencies, three VAT rates and three dictionaries.
What we're building.
One connected system, from the first encounter with the brand to ordering, training and servicing. Blink leads the creative direction and the entire technical delivery: identity, packaging, content, public website, B2B platform and infrastructure.
Brand and packaging
Strategy, positioning, logo system, typography, palette and usage rules. We design all packaging, declarations and supporting materials, prepress, and visualisations of products and spaces.
- creative direction and identity
- packaging and declarations
- preparation for production
- branding of spaces
Content and Communication
We run social media, visual content and brand communication. Packaging, sales materials and digital channels speak the same language in all three markets.
- social media
- campaigns and sales materials
- photographic and visual direction
Business platform
B2B accounts, regional price lists, ordering, the Academy and Certified programmes, CRM, equipment and service records. We connect payments, delivery, accounting, messaging and hosting into one complete operating system.
- B2B sales and orders
- Academy and Certified
- CRM, equipment and servicing
- integrations and infrastructure
Public websitelive
Editorial pages for microfoam, machines, milk, water and care, the Academy and a partner programme with sign-up. Photography and typography carry the brand, and the page reads like a catalogue, not a brochure.
- homepage
- system
- products
- Academy and Certified
- about us
- partnership with sign-up
Content editinglinked to the website
Editors publish news, events, products and articles themselves. Drafts before publishing, revision history, photo upload and processing. A new story or product doesn't need a developer.
- news
- events
- products
- page copy
- website settings
Document studiolive, in use
A private tool where the owner drafts quotes, price lists and letters in conversation with an assistant, and the tool exports them as branded A4 PDFs. It knows who it's writing to: it picks the currency, VAT and vocabulary by market, and asks when it isn't told.
A document is stored as a structure, not as a finished PDF. So a change to the letterhead or signatory also applies to a document from three months ago when it is exported again. The only exception is the legal entity the document was issued under, which stays on record.
- quotes
- price lists
- letters
- three issuing entities
- sign in with a Google account
- view-only account
Brand on screenthe common thread
Mark, colours, fonts and tone translated into rules that look the same on the website, in a PDF and on a phone. The same letterhead, the same spacing, the same vocabulary.
One line, four milks.
Golden Standard barista milk comes in four packs from one system: gold and white for 3.8 % whole milk, light blue for 1.0 % and olive for oat. The mark, the latte art at the bottom and the layout of the information stay in the same place, so the line is recognisable from the shelf and from the counter, and each variant is set apart by a single stroke of colour.
Four Ms of one standard.
The campaign translates the Italian barista rule of the four Ms into the brand's language: Mano, the hand of a barista who learns the standard through the Academy; Macchina, the CAYE and FoaMaster machines that hold temperature, pressure and texture; Miscela, the blend; Macinatura, grinding calibrated for each venue. Each poster carries one letter, and together they form one system.
Posts that carry the same standard.
For social media we create content in the same light and palette as the packaging: the bean, microfoam, water, equipment hygiene. Each post is one theme of the system, so the profile looks like a brand catalogue, not a string of random photos.
One brand, three markets.
Currency, tax and language aren't a setting you switch on once. They change from document to document, depending on who you're writing to. So the tool takes them per document, not per account.
| BiH | Croatia | Montenegro | |
|---|---|---|---|
| Currency | KM | EUR | EUR |
| Standard VAT rate | 17 % | 25 % | 21 % |
| Vocabulary | coffee, company | coffee, company | coffee, company |
Project partners
Three companies.
Three markets.
-
Croatia · Zadar
Food & Beverage Strategy d.o.o.
Trg kneza Višeslava 6E
23000 Zadar -
Bosnia and Herzegovina · Banja Luka
ATA 1 d.o.o.
Aleja Svetog Save 2A
78000 Banja Luka -
Montenegro · Podgorica
Fabrika Coffee Montenegro
Moskovska 27
81000 Podgorica
Where the project stands now.
Work is in progress and the page is updated as the brand finalises its range. This is where it stands today.
- Public websiteLive. The system, product, Academy programme and partnership pages are online.
- Content editingLinked to the website and filled with starting content. Editors take over publishing news and events.
- Document studioLive and in use. Compiles and exports documents for all three markets.
- Technical detailsMilk composition, shelf life, machine capacities and prices are added as the brand confirms them.