Case study / Redesign proposal

ICBL

A proposal for a new Innovation Centre Banja Luka website. The business incubator, the training centre and the EUNORS network fit on one website, and in two questions an entrepreneur learns which programme suits them and prepares an application before the first meeting.

This is an interactive demo on the blink domain. The form in the demo does not send applications to ICBL.

ICBL, homepage of the proposal: knowledge that drives business
Client
Innovation Centre Banja Luka
Type
Redesign proposal, interactive demo
Scope
Website, programme recommendation, online application, AI assistance in the form, media library
Programmes
Pre-incubation, incubation, virtual incubation, training centre
Overview
icbl-web.studioblink.ba ↗

The right programme in two questions.

People who visit an incubator's website rarely know what the programmes are called, but they know where they stand: they have an idea, they already run a company, or they want new skills. So the site opens with that question and recommends a programme in two steps, without sending any data.

Below that sit pre-incubation, incubation and virtual incubation, each with a clear description of who it is for, then calls and events with deadlines, the training centre and rooms for hire. We are based in the ICBL incubator ourselves, so we write the site from a tenant's experience.

ICBL, incubation programmes: pre-incubation, incubation and virtual incubation
ICBL on mobile, homepage of the proposal
ICBL on mobile, online application step by step
Detail: online application with a saved draft, in the demo nothing is sent to ICBL

Applying, step by step.

The online application is split into steps, with guidance next to every question and a draft that can be saved. Beside the form sits an assistant that explains the questions, while the entrepreneur writes and confirms the answers themselves.

ICBL, online application: choice of interest, details, contact and review

Ready before the first meeting.

The digital tools gather what an entrepreneur needs before coming to the centre: an application with a draft, AI assistance in the form, the ICBL assistant for developing an idea, and a media library of photos, posters and video lessons from the archive. We are also building the ICBL idea assistant as a separate project.

ICBL, digital tools: online application, AI assistance in the form, assistant and media library
01

Programme recommendation

Two questions, an instant recommendation, no data sent.

02

Programmes

Pre-incubation, incubation and virtual incubation.

03

Online application

Steps, guidance and a draft that saves.

04

Media library

Photos, posters and video lessons from the archive.

ICBL on the new website

Incubator and training, in one place.

Numbers as stated in the website proposal.

3incubation programmes
5training programmes
6video modules
3event rooms

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