Lunara
An identity and website concept for a reformer Pilates studio. A mark that joins a moon and a stretching figure, a palette of lavender and light wood, and a website that leads from first impression to booking a trial class.
A concept, not a real studio. The address, prices, instructor and member quotes on the demo website are sample content.
- Format
- Concept, demo
- Who it's for
- Reformer pilates studio
- Scope
- Mark, logotype, palette, website, price list
- Flow
- Trial class, packages, class booking
A studio you can feel before the first class.
A Pilates studio sells the feeling of a space: calm, light and the instructor's attention. Lunara shows that before anyone walks in. The mark joins a moon and a figure, and the website opens the studio through arches, mirrors and reformers in the same lavender palette.
Every section leads to the same step: a trial class. Group, semi-private and private classes are explained by who they suit, and the 8- and 12-session packages sit side by side.
Studio in your pocket.
The concept goes beyond the website: an app for members with on-demand class booking, a view of free slots, a price list and quick contact with the studio. New slots appear every week, and members see them before they have to ask.
More than exercise.
Instead of a list of exercises, the website lists what you get: time for yourself, a stronger body, less stress, better posture. A single large photo of a reformer sits beside the list, so the copy stays short.
