Case study / Materials and furniture

Longi

A website and shop for Longi, an atelier that selects stone, solid wood and furniture by the grain. On the homepage a single marble slab becomes a kitchen island, a console and a desk as you scroll, and behind that scene waits a shop with prices in KM, a cart and a path to checkout.

Longi, homepage: marble slab as a console in 3D, under the heading Versatility
Client
Longi atelier
Quote
Furniture, stone and slabs, solar equipment
Scope
3D homepage, shop, product page, cart
Languages
Bosnian and English, prices in KM
Live
longi.studioblink.ba ↗

Material before catalogue.

Longi isn't just another furniture shop. The goal was for customers to see the material, format and texture before ordering anything, clearly, calmly and without friction.

That's why the website doesn't open with a product grid but with a marble slab. The same slab turns under the light, breaks into formats and assembles into pieces of furniture, so customers first understand what a piece is made of, and only then choose the piece itself.

Longi, marble slab assembled into a kitchen island, under the heading Durability
Longi on mobile, 3D console from a marble slab
Longi on mobile, the Autumn ambience 2025 collection
Detail: marble veins run over the edge of the island

One slab, three spaces.

The homepage is a single scroll-driven 3D scene. The slab first stands alone, then becomes a kitchen island under the word Durability, a console under the word Versatility and a walnut desk under the word Elegance.

The three words are the three reasons people choose stone, and each is shown on the piece, not described in a paragraph. When the scene ends, the same scroll leads into collections and featured products.

Longi, marble slab as a desk with walnut legs, under the heading Elegance

From inspiration to cart.

Beneath the editorial surface runs a real shop. Products can be browsed by category and collection, filtered by price and sorted, and each has a gallery, variant, quantity and price in KM.

The product page carries the description and delivery and return terms, then suggests pieces that complete the space. The cart totals the subtotal, delivery and tax, accepts a promo code and leads to checkout.

Longi, shop with all products, price filter and sorting
Longi on mobile, product page for the Eco Lounge armchair
Longi on mobile, cart with subtotal, delivery and checkout button
Detail: price in KM, variant, quantity and Add to cart button
01

The slab opens the story

The marble turns under the light before a single product appears.

02

Material becomes a piece

The same slab becomes an island, a console and a desk.

03

Collections lead further

From the scene, the customer moves on to collections and featured products with material, finish and dimensions.

04

The cart completes the journey

Variant, quantity and price in KM, then on to checkout.

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